J. Sophia Mendizábal
Brand Architect
Sophia Mendizábal is the Brand Marketing and Portfolio Manager for YA-MAN USA, where she helped bring Japanese beauty tech to the U.S. market. With a decade of experience, she’s launched and shaped brands at HatchBeauty, Baby Phat Beauty, and more.
- • Brand lead for YA-MAN USA
- • Former HatchBeauty & Baby Phat Beauty strategist
- • 10+ years in beauty product development & marketing
“Strategy meets storytelling in every product I touch.”
Coming Soon
Looks
Personal picks
Favorites
Go-to lashes
Tips
Hacks & quotes
Videos
Behind the scenes