🎁 Free Lash Serum @ $45+

🎁 Free Lash Serum @ $45+

Privacy Policy

Last reviewed:

If you do not agree with this policy, please do not use the site.

We value your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. It is incorporated into our Terms of Service. EU/UK residents should review the GDPR/UK GDPR section; U.S. residents should review the CPRA/State Privacy Rights section.

Basically: we collect only what we need to run the store and improve your experience, and we respect your rights to control your data.

Information We Collect

Identifiers & Contact Info

Name, email, phone, billing/shipping addresses, order details.

Transactional Data

Products viewed/purchased, payment method (tokenized by our payment processors; we do not store full card numbers).

Device/Usage Data

IP address, device/browser type, pages viewed, interactions, cookies/SDK IDs.

User-Provided Content

Messages to support, reviews, survey responses, or uploads.

Age-Related Info

We may request date of birth to validate eligibility where required.

Basically: we collect common e-commerce data so we can process orders and keep the site working well.

How We Use Your Information

  • Process and fulfill orders, payments, returns, and support.
  • Improve site performance, security, and user experience.
  • Send service messages (order updates, policy changes).
  • Send marketing (only if permitted) and personalize recommendations.
  • Prevent fraud, enforce Terms, and comply with legal obligations.

Advertising & Affiliate Partners

We may work with advertising/affiliate partners to measure performance, prevent fraud, and show relevant offers. These partners may place or read cookies/identifiers to understand how our ads perform and to attribute sales.

Basically: ad partners help us track performance and prevent fraud; see “Your Choices” for opt-out options using your browser and platform settings.

Cookies & Tracking Technologies

We use cookies and similar technologies to keep you signed in, remember your cart, personalize content, and analyze traffic. Some cookies are essential to the site. You can block or delete cookies in your browser settings; if you do, parts of the site may not work as intended. For details about our use of cookies, see our Cookie Policy.

SMS Abandoned Cart Disclosure

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Basically: we track your cart activity with cookies so we can send you helpful reminders about items you left behind (if you've opted in to SMS).

When We Share Information

  • Service Providers: hosting, payment, shipping, anti-fraud, analytics, customer support—only as needed to provide services.
  • Legal/Protection: to comply with law, enforce our Terms, or protect rights, property, or safety.
  • Business Transfers: as part of a merger, acquisition, or sale of assets.

Third-Party Data Sharing (SMS)

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Basically: we only share your SMS info with partners who help deliver text messages—not for unrelated marketing purposes.

Security

We use reasonable administrative, technical, and physical safeguards, including TLS/SSL in transit and reliance on PCI-DSS compliant payment providers. No method is 100% secure.

Children’s Privacy

Our site is not intended for children under 14, and we do not knowingly collect personal information from children under 14. If you believe a child has provided personal information to us, contact support@moxielash.com.

GDPR / UK GDPR Notice (EU/UK Residents)

If you are in the EU/UK, you have rights including access, correction, deletion, restriction/objection, and portability. You may lodge a complaint with your local supervisory authority. Our lawful bases may include performance of a contract, legitimate interests (security, fraud prevention, analytics), consent (where required for marketing/cookies), and legal obligation.

To exercise rights, email our Data Protection Officer at privacy@moxielash.com.

U.S. State Privacy Rights (including California CPRA)

Depending on your state, you may have rights to request access, deletion, correction, portability, to limit the use/disclosure of sensitive personal information, and to opt out of targeted advertising or the “sale”/“sharing” of personal information. We do not sell personal information for money. Some advertising/analytics activity may be considered a “sale” or “share” under certain state laws.

  • Submit a request: support@moxielash.com
  • Do Not Sell or Share My Personal Information: email us at support@moxielash.com with the subject line “Do Not Sell or Share,” and/or use your browser’s tracking prevention and platform-level ad preferences.
  • Appeals: If we deny your request, reply to our decision email to appeal; we’ll review and respond as required by law.

International Transfers

We may transfer, store, and process information outside of your country (e.g., in the U.S.). Where required, we use appropriate safeguards such as Standard Contractual Clauses for cross-border transfers.

Data Retention

We retain personal information as long as necessary for the purposes outlined in this policy (e.g., tax, accounting, fraud prevention), or as required by law, then delete or anonymize it.

Your Choices

  • Emails: unsubscribe from marketing via the link in the email; service emails will still be sent.
  • Cookies & Ads: manage cookies and tracking using your browser settings (e.g., block/clear cookies, tracking prevention) and platform-level advertising settings (Google, Meta, etc.). These choices may affect site functionality. See our Cookie Policy for details.
  • Access / Deletion / Correction: support@moxielash.com.

We may link to third-party sites. Their privacy practices are their own. Review their policies before providing personal information.

Changes to This Policy

We may update this policy from time to time. Material changes will be posted here with an updated “Last reviewed” date. Your continued use of the site means you accept the current policy.

Contact

Questions or concerns? Email support@moxielash.com.

Basically: reach out any time—we’ll help you exercise your rights and answer questions.

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